National Sales

Palmateer Wine Group represents a distinguished portfolio of Old and New World brands. Each brand was selected for the high quality of its wines and its producer’s artisanal methods. All of our brands are family-owned by people who are dedicated to producing the very best wine. We greatly respect the commitment and passion of our producers and strive to do them justice.

Our sales team members have an average of 30 years’ of industry experience that gives us a competitive edge. We are able to increase a winery’s presence throughout the US by calling upon our extensive network with distributors, importers and retailers. We have the type of relationships that not only get us a meeting, but also a sale.

Having worked in all tiers of the distribution system, we know there is still work to be done after a sale is made. Our sales team works to foster and maintain successful relationships with buyers by collaborating with them and working with them in the market. This not only helps keep focus on our brands, but also strengthens our relationships with key accounts.

Sales Team



Gordon Palmateer – President

“The truth is, a lot of consultants sit back and tell their clients what they need to do, and I know firsthand – that simply does NOT work. My approach has always been to fully understand the client’s needs and develop a customized plan where I run with them through to the finish line.” – Gordon Palmateer

Gordon has a reputation as a highly innovative and strategic thinker with a comprehensive understanding of the wine business and extensive industry connections. His vast experience allows him to understand both trade and consumer marketing, develop strategic marketing programs for new and established brands, move seamlessly between international and domestic markets, and guide foreign companies into the American marketplace. It also provides him the rare ability to adapt to an ever-changing marketplace. He is a results-oriented, accomplished professional with a proven track record for senior winery management and marketing premium wines. 

Gordon was exposed to the strategic infrastructure of the wine business early on. His family’s business dates back to the end of Prohibition when his grandparents were wine and spirit retailers. Gordon worked with his parents as they grew one of the first fine wine importing and distributing companies in the Washington, D.C. area.

Over the last 25 years, Gordon has held senior management roles at some of the top companies in the wine industry—both suppliers and distributors—including as: Director of Marketing, Sales, Public Relations, and Hospitality of Jordan Vineyard & Winery; National Sales Director of Maisons Marques & Domaines, USA; Wine Director of Milton S. Kronheim Co. (aka R.N.D.C.), Washington, D.C.; and Regional Manager of The Seagram Classics Wine Company.

Gordon holds a Master in Business Administration and completed the Executive Wine Program at University of California, Davis.

Dan Goettel – Director of Sales

Dan has more than 22 years of experience selling wine. He began his career at E. & J. Gallo Winery in the management training program and then spent seven years managing Gallo’s Mid-Atlantic market. Dan went on to hold senior-level sales positions at companies such as Remy Amérique, Constellation Brands, and Banfi Vintners in roles, where he honed his ability to create and implement strategic sales and marketing initiatives. In 2007, Dan broke away from the corporate world to co-create Cannonball Wine Company where he was involved in every step from production to marketing. Dan is known for his insightful leadership and his ability to design local and national marketing programs that drive sales. Dan is based in Maryland.

Joe Urban – Western Sales Manager

Joe Urban has more than 20 years of experience marketing and selling wine. He began his career at Gallo Wine Company as a sales manager in Southern California. He later joined Trinchero Family Estates where he quickly moved through the ranks to become the Regional Manager in Arizona and New Mexico. Joe furthered his understanding of the complexities of wine sales as Regional Manager for Wine Warehouse, an established distributor in California. For the past decade, Joe has managed sales on the West Coast for an assortment of prestige brands such as Catena, Maison Trimbach, Domaines Paul Mas, and Chateau Lafite Rothschild. Joe is based in Southern California.

Christine Cho – Midwest Sales Manager

Bio coming soon.

Rick Tarkin – Northeast Sales Manager

Rick has more than 25 years of experience selling wine. He is well versed in all three channels of distribution, having held sales management sales roles at companies such as E & J Gallo Winery, Sebastiani Vineyards and Winery and Charmer Industries. This experience enables Rick to develop sales programs that are effective and supported by all channels. Rick is based near New York City.

Jennifer Meyeraan – Southeast Sales & National Accounts Manager

Jennifer’s passion for the wine business began in San Francisco. She has 20 years of sales experience in the wine industry from fine wine shops, to distributors (on- and off-premise), to wineries. She has also taught the wine segment at the San Francisco School of Bartending.  Her last position was National Account Manager for a fine wine importer. Utilizing her relationships from New York, California and Florida, Jennifer brings her national account, distribution and import experience to the team. She is a certified sommelier. Jennifer is based in Florida.

Dave Prieto – North Carolina Sales Manager

Until his move to North Carolina in 2016, Dave spent more than 10 years working as a wine broker in California where he represented wineries such as Keller Estate, Prager Portworks, and Madrigal. During this period, Dave developed many wine brands and was given the nickname “Super Dave” for his freakishly accurate palate and uncanny ability to open highly desirable accounts such as La Folie in San Francisco and The Ritz-Carlton Half Moon Bay. Most recently, Dave worked for Kroger’s and Publix in North Carolina as a wine steward and wine buyer. Dave is certified by The Wine & Spirit Education Trust (WSET). Dave is based in North Carolina.

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