National Sales

Palmateer Wine Group represents a distinguished portfolio of Old and New World brands. Each brand was selected for the high quality of its wines and its producer’s artisanal methods. All of our brands are family-owned by people who are dedicated to producing the very best wine. We greatly respect the commitment and passion of our producers and strive to do them justice.

Our sales team members have an average of 30 years’ of industry experience that gives us a competitive edge. We are able to increase a winery’s presence throughout the US by calling upon our extensive network with distributors, importers and retailers. We have the type of relationships that not only get us a meeting, but also a sale.

Having worked in all tiers of the distribution system, we know there is still work to be done after a sale is made. Our sales team works to foster and maintain successful relationships with buyers by collaborating with them and working with them in the market. This not only helps keep focus on our brands, but also strengthens our relationships with key accounts.

Sales Team



Gordon Palmateer – President

“The truth is, a lot of consultants sit back and tell their clients what they need to do, and I know firsthand – that simply does NOT work. My approach has always been to fully understand the client’s needs and develop a customized plan where I run with them through to the finish line.” – Gordon Palmateer

Gordon has a reputation as a highly innovative and strategic thinker with a comprehensive understanding of the wine business and extensive industry connections. His vast experience allows him to understand both trade and consumer marketing, develop strategic marketing programs for new and established brands, move seamlessly between international and domestic markets, and guide foreign companies into the American marketplace. It also provides him the rare ability to adapt to an ever-changing marketplace. He is a results-oriented, accomplished professional with a proven track record for senior winery management and marketing premium wines. 

Gordon was exposed to the strategic infrastructure of the wine business early on. His family’s business dates back to the end of Prohibition when his grandparents were wine and spirit retailers. Gordon worked with his parents as they grew one of the first fine wine importing and distributing companies in the Washington, D.C. area.

Over the last 25 years, Gordon has held senior management roles at some of the top companies in the wine industry—both suppliers and distributors—including as: Director of Marketing, Sales, Public Relations, and Hospitality of Jordan Vineyard & Winery; National Sales Director of Maisons Marques & Domaines, USA; Wine Director of Milton S. Kronheim Co. (aka R.N.D.C.), Washington, D.C.; and Regional Manager of The Seagram Classics Wine Company.

Gordon holds a Master in Business Administration and completed the Executive Wine Program at University of California, Davis.

Dan Goettel – Director of Sales

Joe Urban – Western Sales Manager

Jim Eskridge – Rocky Mountain Sales Manager

Jim has 35 years of wine trade experience: restaurants, clubs, retail, wholesale (national and local), importing. His work as Director of Food and Beverage at the University Club of Denver and as a sommelier at Denver’s finest wine shop, Mondo Vino, provided him in-depth knowledge of product mix on retail shelves and restaurant wine lists. Through his dedication to customer service, Jim has built lasting relationships with trade accounts throughout Colorado, first with RNDC, then with Beverage Distributors Company (now Breakthru), the Italian-focused Rocky Mountain Vinifera (Vinifera Imports) and Serenissima Wines (Elizabeth Imports). Jim is based in Colorado.

Gary Cowan – Midwest Sales Manager

Gary began his wine industry career at E.J. Gallo Winery in market research. He then went on to manage the San Francisco Cost Plus and Neiman Marcus wine and food departments. For over a decade, Gary served as the Director of Sales and Marketing for the retailer Fine Wines International. He also played a pivotal role in the launch of ultra-premium Napa Valley winery Vineyard 7 & 8. Gary has a complete understanding of the consumer wine market and working with highly specialized suppliers. Gary is based in Ohio.

Rick Tarkin – Northeast Sales Manager


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