Palmateer Consulting teams up industry veterans Gordon Palmateer and Chris Lynch to provide a comprehensive range of services to domestic and international wineries, US importers and regional clients. Their combined experience and expertise covers all critical areas of successful wine business planning and implementation – strategic planning, business development, financial modeling, brand marketing, national and direct-to-consumer sales, commercial operational support, organizational assessment and development. Gordon and Chris work closely with each client to identify their strategic and operational needs to develop and implement customized plans and programs.



Gordon Palmateer – Founder

Gordon Palmateer was born into the world of wine. His family’s business dates back to the end of prohibition when his grandparents were wine and spirit retailers. His parents were one of the first fine wine importing and distributing companies in the Washington, D.C. area. As a child, Gordon stacked wine crates and made deliveries to local wine stores. Through high school and college, he was so thoroughly exposed to the strategic infrastructure of the business that he was more than ready to navigate the intricacies of the wine industry by the time he attended American University to earn an MBA.

Over the last 25 years, Gordon has held senior management roles at some of the top companies in the wine industry, on both the supplier and distributor sides –

  • Director of Marketing, Sales, Public Relations and Hospitality – Jordan Vineyard & Winery
  • National Sales Director – Maisons Marques & Domaines, USA
  • Wine Director – Milton S. Kronheim Co. (aka R.N.D.C.), Washington, D.C.
  • Regional Manager – The Seagram Classics Wine Company.

Gordon also served as US wine advisor for New Zealand Trade and Enterprise/Beacheads from 2010 through 2013. In that role he advised several New Zealand wineries including Villa Maria and Giesen Wines.

Gordon has a reputation as a highly innovative and strategic thinker with a comprehensive understanding of the wine business and extensive industry connections. His vast experience allows him to understand both trade and consumer marketing, develop strategic marketing programs for new and established brands, move seamlessly between international and domestic markets, and deftly guide foreign companies into the American marketplace. He is a results-oriented, accomplished professional with a proven track record for senior winery management and marketing premium wines.


Chris Lynch  – Senior Consultant

Chris Lynch discovered the world of wine while playing semi-professional basketball in France in his late teens. A native of Northern California, he returned from France to discover the emerging wine regions of Napa Valley and Sonoma County. Wine became his #1 hobby. After graduating from Northwestern’s Kellogg School of Management with his MBA, Chris turned his passion and hobby into his career.

A 30-year veteran of the global fine wine business, Chris combines his life-long passion for wine with a wealth of experience in both the US and International wine business, holding positions that include:

  • Brand Marketing Director – E & J Gallo Winery
  • Director of Marketing and Administration – Kendall Jackson
  • VP Sales, Marketing & PR – Chandon Estates, USA
  • Managing Director – Domaine Chandon Australia
  • VP Marketing & PR – Allied Domecq Wines USA
  • Global Marketing Director and Managing Director – Montana Wines New Zealand (under Allied Domecq and Pernod Ricard ownership)
  • VP Marketing & PR – Beam Wine Estates
  • President and Chief Development Officer – Terlato Wine Group

Chris’s reputation is a result of his extensive experience – brand marketing, global business development, general management, strategic portfolio planning – and direct knowledge of all key global wine regions.


Tatyana Zicko – Chief Operations Officer

Tatyana develops and oversees the execution of marketing programs and helps clients navigate the complexities of compliance. She has extensive experience providing marketing strategy and support to wineries and consumer packaged goods companies. She has held marketing roles at Sebastiani Vineyards and Winery and Cline Cellars and has developed promotional programs for clients such as Levi Strauss and Walt Disney Records.

Tatyana holds a Master in Business Administration and completed the O.I.V. Wine Marketing Program at University of California, Davis.

Suite of Services

Strategic Planning

  • Long-term, strategic business planning for sustainable market growth
  • Competitive market analysis to identify growth opportunities for the brand
  • Problem solving for importation, distribution, marketing and branding issues

Business Development (domestic and international)

  • Development of go-to-market strategies tailored to the U.S. market
  • Identification of buyers (importers, distributors, key trade accounts) who would be ideal channel partners
  • Showcasing your brand to a significant list of potential buyers
  • Development and execution of national trade and consumer marketing programs, such as brand loyalty, brand ambassador, social media, media/key influencer outreach, and brand concept and packaging development
  • Development and execution of direct-to-consumer programs, such as customer acquisition, customer communications, channel management and metrics, outreach and marketing, and staff assessment and training

Financial Modeling

  • Development of pricing models and strategies
  • Direct-to-consumer and retail strategies

Organizational Assessment and Development

  • Sales team assessment
  • Organizational structure design
  • Recruitment, training, and mentoring of key U.S. staff

Operational Support

  • Navigation of compliance and licensing requirements
  • Logistical support with importing, distributing and sampling


  • palmateer wine group
  • san rafael, ca
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