Smaller wineries and new brands often have big dreams about becoming regionally or nationally distributed so that every wine lover near and far can enjoy their vino. Unfortunately there can be a serious underestimation of the investment in time and money required to secure distribution partners AND support them properly once they’re on board. I’ve talked before about what it takes to be successful in a distributor’s market, and this visual will help you better understand what your upfront commitment can look like. Of course all brands are unique so time and cost will vary based on goals and other factors, but the intent is to provide some insight to aid in planning and decision making.
Good luck! – GP