Palmateer Consulting teams up industry veterans Gordon Palmateer and Chris Lynch to provide a comprehensive range of services to domestic and international wineries, US importers and regional clients. Their combined experience and expertise covers all critical areas of successful wine business planning and implementation – strategic planning, business development, financial modeling, brand marketing, national and direct-to-consumer sales, commercial operational support, organizational assessment and development. Gordon and Chris work closely with each client to identify their strategic and operational needs to develop and implement customized plans and programs.
Gordon Palmateer was born into the world of wine. His family’s business dates back to the end of prohibition when his grandparents were wine and spirit retailers. His parents were one of the first fine wine importing and distributing companies in the Washington, D.C. area. As a child, Gordon stacked wine crates and made deliveries to local wine stores. Through high school and college, he was so thoroughly exposed to the strategic infrastructure of the business that he was more than ready to navigate the intricacies of the wine industry by the time he attended American University to earn an MBA.
Over the last 25 years, Gordon has held senior management roles at some of the top companies in the wine industry, on both the supplier and distributor sides –
Gordon also served as US wine advisor for New Zealand Trade and Enterprise/Beacheads from 2010 through 2013. In that role he advised several New Zealand wineries including Villa Maria and Giesen Wines.
Gordon has a reputation as a highly innovative and strategic thinker with a comprehensive understanding of the wine business and extensive industry connections. His vast experience allows him to understand both trade and consumer marketing, develop strategic marketing programs for new and established brands, move seamlessly between international and domestic markets, and deftly guide foreign companies into the American marketplace. He is a results-oriented, accomplished professional with a proven track record for senior winery management and marketing premium wines.
Chris Lynch discovered the world of wine while playing semi-professional basketball in France in his late teens. A native of Northern California, he returned from France to discover the emerging wine regions of Napa Valley and Sonoma County. Wine became his #1 hobby. After graduating from Northwestern’s Kellogg School of Management with his MBA, Chris turned his passion and hobby into his career.
A 30-year veteran of the global fine wine business, Chris combines his life-long passion for wine with a wealth of experience in both the US and International wine business, holding positions that include:
Chris’s reputation is a result of his extensive experience – brand marketing, global business development, general management, strategic portfolio planning – and direct knowledge of all key global wine regions.
Chris also is involved with his own winery, Mutt Lynch Winery, which he and wife Brenda Lynch started in 1995. Mutt Lynch Winery is in Sonoma County and specializes is artisan produced wines that sport “dog themed” labels. The Lynch’s proudly support animal related causes throughout the United States with their wine, time and overall marketing efforts.
Tatyana develops and oversees the execution of marketing programs and helps clients navigate the complexities of compliance. She has extensive experience providing marketing strategy and support to wineries and consumer packaged goods companies. She has held marketing roles at Sebastiani Vineyards and Winery and Cline Cellars and has developed promotional programs for clients such as Levi Strauss and Walt Disney Records.
Tatyana holds a Master in Business Administration and completed the O.I.V. Wine Marketing Program at University of California, Davis.