The wine business is full of challenges and rewards, and along the way wineries can feel frustrated (to say the least) while trying to get their wine to the consumer. So what happens once you have a distributor partner but your brand isn’t getting the results you’d hoped for? It’s time to review your strategy.
The first area to check is how you’re managing your distributors. It’s not just about what you say when you are sitting in front of them (although well planned meetings are a must), but what you do in between. I’ve created a simple exercise to help you determine if you are managing your distributor relationships to their full extent.
Good luck! – GP